Expertise offered by Unit
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Research interests of Unit officeholders
- environmental markets
- reporting for sustainability
- forest products trade in Asia and Middle East (in particular with respect to the export activity of firms)
- forest products marketing
- innovation management
- corporate social responsibility
- sustainable business management practices
- value-addition strategies
- marketing, management, and consumer behaviour
- forest products marketing
- forest certification and certified forest products
- value creation in supplier-customer relationships
- wood products marketing and business development
- technology applications to improve business competitiveness
- eBusiness, eCommerce
- marketing applications to economic development
- environmental certification and marketing
Research interests of other scientists active in this field