IUFRO Spotlights

2014-03-13

IUFRO Spotlight #18 – 2014 IUFRO World Congress

Consumers and Industry: Keen on Green IUFRO 2014 Congress session on Forests and Forest Products for a Greener Future looks at how business and marketing research can contribute to the market success of innovative green products.


Consumers and Industry: Keen on Green

The IUFRO 2014 Congress Session on Forests and Forest Products for a Greener Future will discuss some of today's forest-related green initiatives that are, for the most part, in their infancy but offer the potential for massive leaps forward. Among them, a range of biochemicals, biomaterials and bioethanol, all from renewable materials; medical products such as wood-based casts for fractures; a growing interest in designing and building wooden skyscrapers; the positives around biophilic design (connecting nature and people in the places where they work, live and learn); and nanocellulose, where possible products include everything from body armor to automobile components to highly absorbent wound dressings, tampons and diapers. For these innovations to be successful, marketing will play a key role.


Further reading:

Files:
congress-spotlight18-forest-products.pdf300 K