5.10.00 - Forest products marketing and business management
The Forest Products Marketing and Business Management Research Group covers all aspects of forest products business with a focus on marketing. The Group is very inclusive and, as such, encompasses a myriad of issues and topics on a global basis. Examples include sustainable business management practices, value-addition strategies, marketing, management, consumer behavior, Internet marketing, supply chain management, innovation, strategic positioning, branding, certification, and policy.
Major goals of the Research Group include
- Engage researchers and practitioners globally in discussions related to forest products marketing and business issues and concerns.
- Share and disseminate information at international meetings and conferences.
- Contribute to the state-of-knowledge in the field.
The Research Group welcomes new members. If you have an interest that you think falls under our wide umbrella, please contact any of the Deputies and help us to become a better Unit.